Hello. I'm Christina.

I’m glad you’ve found me here.

I am a strategist, writer, and painter. Currently, I consult with forward-thinking startups, brands, and agencies, and am Director of Strategy at Skylight. Previously I was Head of Brand at Vacasa where I led the company’s brand evolution. Before that, I defined and led the strategy practice at Cinco Design.  I have more than a decade experience helping pioneering start ups and Fortune 500 companies shape the stories and culture of tomorrow.  

I am passionate about connecting with and mentoring young creatives and advancing the strategy discipline. 



As a leader I believe in cultivating curiosity, grit, optimism, and collaboration.  As a creative, story is at the heart of everything I do. 

My first book  A Field Guide To Now, was published in 2012. I've also written essays and stories for KinfolkThe Sun, and The Los Angeles Review. My art has been featured in shows at the BCA Gallery and SEABA Gallery. I'm slowly working on my second book.

I live in Portland, OR with my sons and a blonde mutt, and spend as much time as I can in my studio and in the wilds, making art and chasing waves.